A couple of years back Eric Schwartz CEO of Google made a fascinating comment, he said he didn’t know when, but he believed that the Internet would eventually replace newspapers, or that newspapers would evolve into different things than they are today. Obviously, no established business ever wants to die, and the major newspapers in the United States are experiencing a heck of an occasion building a profit. If it weren’t for the 2008 presidential elections with Barack Obama and his campaign spending over $700 million in advertising, many wouldn’t have managed to get this far.
Now the major newspapers are complaining about a variety of things, including copyright infringement (in reality that’s been an excuse), and they’ve asked the Federal Trade Commission to check into this, to give them more protection, because the Internet is stealing their business. pool result Is the Internet and the blogosphere really stealing the from underneath the newspapers? Or can it be rather that the newspapers are failing to evolve in this new paradigm shift.
And it’s not only in the United States, in France “The Le Monde” is making less and less annually, and finding fewer subscribers. Only the Wall Street Journal, and USA Today had increases in subscriptions this season, whereas the rest of the major daily newspapers, were losing money, and losing subscribers. These are the Wall Street Journal, there was a fascinating article by Max Colchester titled; “France’s Le Monde Seeks Sale.” Obviously, they saw the writing on the wall and realize they are in a losing game, and are therefore selling their newspaper, one with an abundant tradition there.
This is a worldwide issue apparently, not only in the United States, it appears rather unfortunate which our government is willing to prop up just one more industry, or provide barriers to entry in a competitive marketplace, as well as bail out the newspaper industry and other portions of the media, as they did Wall Street, the banks, and the auto industry. Currently, the reason newspapers are losing subscribers is really because their content isn’t that good anymore.
For example, within my area I could have the LA Times, the New York Times, and the area newspaper, and read them at the area coffee shop. I often find Associated Press filler, meaning this same article appears in most three newspapers. This is because each of the newspapers has cut their staff, and reporters rather than competing in the marketplace for better editorial content. They have shaved costs to compete, and therefore they are no further giving quality content to the reader. Thus, they don’t deserve to survive.
In cases like this, you ought to expect the readers to migrate to other news sources, including the Internet. For the Federal Trade Commission to try a competitive marketplace for news, means that they may put up barriers to entry online to truly save a bunch of newspapers who do not care about their readers, continually reduce trees, and think they are able to break free with it. Further, the FTC is likely to are a symbol of competition in the marketplace, obviously not in this case. Please make an email of that.