Sooner or later, most businesses engage external digital marketing expertise to supply inbound marketing, SEO, PPC, and social networking services. In Dubai, that expertise comes in the shape of either an agency or freelance talent. In a difficult B2C and B2B environment, budgets are tight, and largess limited, so how can prospective clients come to grips with the expense of digital marketing in Dubai? Why Hiring A Digital Marketing Agency In Dubai Is Cheaper Than You Think! Up to now, establishing what the reasonable costs are for hiring an electronic digital marketing agency in Dubai have now been murky and anything but transparent. Relying on gut instinct won’t enable you to get very far and public data on rates and fee for services remains elusive.

If you are considering tapping into external digital marketing expertise, gaining a clear line of sight on the average costs being called for monthly retainers and hourly rates for digital marketing in Dubai may be challenging and frustrating to compile. Digital Marketing Pricing Survey Insights A current survey by Credo, an organization that matches prospective clients with marketing agencies or consultants released the outcomes of its latest survey of digital marketing pricing. The survey was distributed to 184 respondents across 19 countries and produced some interesting insights on the present trends for the expense of digital marketing.  Freelance consultants consistently price based on hourly or monthly base rates and project fees. Worldwide digital consultant rates continue to be based on years of experience. Consultants with 1-3 years of experience, charge around $88, while those with 10+ years of experience charge typically $189.

Agency pricing appears all around the map. Agencies with 2 to 5 employees and 6 to 10 employees actually charged more typically than agencies with 11 to 20 employees based on the survey SEO agencies appear unsure about pricing their services with pricing being all around the shop. The survey showed an hourly selection of $145 to about $181 Agencies and consultants with a strong strategy focus charge higher rates compared to those with a broader portfolio of services Monthly retainers, project fees, and hourly rates are higher for strategy related services

Assess precisely what digital marketing services you are after, overlay that with a monthly service fee from a swimming of prospective agencies, and use that whilst the starting place in your negotiations. Most agencies are very clear about their cost base and what utilization rates they are targeting and so consequently, understand just how far they can comfortably negotiate. Agency Versus Freelancer As you would expect, there are several key differences in pricing between freelancers and agencies:

The larger the agency, generally, the more services they give under one umbrella. If you are looking for a mixture of digital marketing services, hiring an agency will reduce the quantity of coordination you need to do as a client. The larger the agency, the more customized solutions it always provides, and hence, the bigger the average price point per customer needed to cover that specialized expertise and talent. The Best Clients Often, small and medium-sized businesses feel they are at a disadvantage in negotiating by having an agency for their not enough scale compared to larger clients. However, frequently, small, and medium-sized businesses are the most effective clients from an agency perspective.

Hence small to medium businesses provide an agency with reliable bread and butter revenue streams minus the complexity and high servicing costs that include large multinational clients. So, if you’re a tiny or medium-sized business, don’t be embarrassed to negotiate by having an agency. They want clients like you, another reasons why the expense of hiring an electronic digital marketing agency in Dubai may be less than you may expect! High Demand Agency Services Inspite of the profusion of digital marketing services, SEO and PPC services remain most agencies primary sourced elements of revenue. The top five services sought by clients are: SEO PPC management Social media Content marketing Analytics and UX

Many agencies use a variety of pricing models such as monthly retainer for standard services, milestone pricing for projects they do frequently, or hourly pricing for new or more complex work. Discuss which pricing model works best for you with your prospective agency and you may be set for a delightful surprise!