Styled by Giovanni Michelotti, the Triumph Stag had Italian styling influence and was produced for eight years from 1970 to 1978. The classic new look of the four headlamps appearing on the grille and the newly composed front and back, was a design set to be viewed on other Triumphs. Lots of the Stag was influenced by the Triumph 2000 saloon, and equipped wit a 3 litre V8 which later appeared in the Dolomite. Triumph Stag rebuild The Stag came built with power assisted brakes, power steering and electric windows as standard. Starring in the famous James Bond film, Diamonds Are Forever, the Triumph Stag soon achieved an exclusive image, an image it needed to compete with the more expensive Mercedes 280SL. The utmost speed of just lacking 110mph, the Stag may possibly also go from 0-60mph in 9.3secs, making the Stag fast, stylish and exclusive. Its cheap price in comparison to other cars in exactly the same market further aided the Stags marketability.

Using its high quality styling the Triumph Stag received much praise on its release, but this praise was short lived once the automobile was sold through various car dealers, where there was a lot of new owners returning the automobile complaining of engine issues. The problems experienced by many new Stag owners were considered as a result of poor of production, an issue not limited to this particular engine, but was common devote British Leyland products. Low spending power caused further variations to make little improvements to the Stag, never fully rectifying the issue of the troublesome engine. Equipped with a three speed automatic gear box, the Stag offer an information option, although this was the sole major option made available to Stag buyers, with one other possibilities being AC and a rack for luggage.

The troublesome engines of the Stag are now usually replaced by Ford or Rover engines by collectors today, although Triumph Stags making use of their original engine do are generally worth a greater sum of money set alongside the cars with newly fitted engines. The Triumph Stag is a very collectible classic, with many those sites and owners clubs create over the United Kingdom.