Consumers have several options when it comes to viewing movies at home. Two of the most used are renting movies at the neighborhood video store and renting movies via an online service. An informal survey was recently conducted on a house electronics/entertainment site about the movie viewing habits of website visitors. The outcomes pointed to a number of the misconceptions that still exist about online rental of DVDs by consumers which have not yet tried the service.
Participants in the survey were asked several questions, including how often they watch movies in the home, if they rent movies online, and if not, the khatrimaza why. Nearly 28% of the responding indicated they rent movies online. Of the remainder, the absolute most frequently cited reason for not having an online movie rental service was concern which centered around the perception that online movie rental would be more expensive than the neighborhood video store. When considering a few scenarios it becomes evident which method tends to be more affordable.
For individuals who indicated they watch only 1 to 3 movies monthly the savings from renting online are small. Renting 2 movies monthly at the neighborhood video store would average around $7.40 whereas renting from Netflix like, if they chose the program that has a control of 2 movies monthly, would run $5.99. After finding a video at the neighborhood store the user would have overnight or simply one week to go back the movie but an online rental will allow them to keep the movie for an unlimited amount of time.
For those individuals who responded they view 1-3 movies per week, the savings would be more significant. For example, renting 8 movies monthly would run around $29.55 at the neighborhood store and only $14.99 online if they find the “2 out at a time” plan or $17.99 for the “3 out at a time” plan. As viewing increases so does the likelihood of experiencing greater savings.
For folks who responded they view 4 movies per week (averaged out to 16 per month) the common cost at the neighborhood store would be $59.04 while online rental would be $23.99 allowing the user “4 out at a time” ;.Renting via a service like Netflix generally doesn’t limit how many movies an individual views but alternatively, how many movies they are able to have out at any given time. Therefore rentals are just about unlimited with lots of the plans.
The next most regularly cited reason for not utilizing online movie rental services was that the individual rented movies on the spur of the moment and did not plan ahead. Certainly renting movies online and receiving them through the mail wouldn’t allow you to definitely decide at 6:00 p.m. that they want to see The Queen and receive it so that they may be viewing the movie by 8:00 p.m. However, the delay for receiving movies selected through the mail is just 1 business day which would seem sufficient in most instances.
The future of DVD rental might be changing however as Netflix announced in early 2007 that customers would now have the choice of watching movies instantly using a streaming service that’s now available for some movies. The service should really be quicker than most download services as streaming allows viewing of the movie as it is streamed rather than waiting until download is complete. Although a full transition from the current mail delivery system to a download kind of service can take time, it’s clear that immediacy will only continue steadily to improve. It would appear that other online movie rental services would follow suit in coming years in order to compete.