The Social Media Manager is now the go-to person for businesses who require assistance making use of their online marketing efforts. It’s no secret the impact social marketing may have on a business and the advantages its brings. And it’s also no secret that a lot of business owners cannot handle their social marketing all on their own.

A Social Media Manager does a whole lot more than just posting status updates on profiles. Social media management encompasses finding out the who, the what, the when and why. Who does your business want to achieve? What is needed to reach them? Where are they most active? Why should we use social media as part of our marketing efforts? Many businesses are discovering that outsourcing or hiring someone to manage their campaigns is now an important element of using social media for marketing. An outside individual can usually start to see the bigger picture more clearly.

Social media management is a posture that has attracted a large amount of attention and membership in recent years. I start to see the major causes because of its popularity as:

But is it really for everyone? Honestly, nowadays there are lots of social media managers. Some very, very good. Some really, really bad. So how do you filter the bad ones and find the great ones? Well, the great social media managers will know their stuff and they know what it will take to be successful.

Here are 21 questions you can ask your potential social media manager and what the higher answers should look like…

The total amount of followers isn’t the only real sign of success in social marketing. A social media manager should be able to help you define success on a strategic and tactical level, to be able to support your larger marketing goals. If a social media manager features a limited view of success, or is not able to explain performance measurement beyond the volume of audiences, they won’t be able to give you higher level strategic solutions.

A good social media manager will manage your expectations and let do you know what results you could achieve. Remember that social media managers are not psychics. They need to act on your own behalf utilizing the best practices of the industry, but there is a lot that is out of these control. They need to be able to give you a rough concept of what they bring to the table based on their previous results and experiences. If a social media manager cannot communicate this effectively to you, chances are they probably don’t have the level of experience you need.

Despite popular thinking, ROI can continually be measured in social marketing. But it could be perceptual. What are your goals? Were they achieved? In that case, you then had an optimistic ROI. Did your campaigns help your business at all or have any positive effects? cheap panel If they did, then you were successful. Social marketing ROI is not always linked with tangible business benefits. Ask the social media manager which factors can be measured and how they’ll be reported to show the value they bring to your business.

Different social networks have different audiences and practices. Its not all network is right for every business or industry. As an example, how could a pharmaceutical company possibly take part in drug marketing on Twitter? The stark reality is that a lot of businesses can take advantage of the networks available in some manner, but when you can find limitations, you want your social media manager to keep yourself updated of them.

A social media manager who has done their research on your business ought to know your target audience. How this is answered is the important thing because it provides you with an immediate knowledge of their perceptions of your business. If a social media manager extends your business visibility to numerous networks, your marketing efforts may spread too thin and mean a few of the campaigns might suffer. They need to pick where your target audience is situated and give attention to maximising performance on those platforms.

This will highlight the extent of your potential social media managers Google+ knowledge. Google indexes Google+ content faster than content posted anywhere else. It’s a platform that has grown rapidly since its launch in 2011 and has become among the main social platforms. A social media manager ought to know this and should understand whether your target audience is present there, thus viable for your business, and how Google+ can be leveraged to fulfill your wider marketing objectives.

A social media manager should understand that social networks come with limitations; API calls, bandwidth limitations, character limits etc… If a social manager never come across limitations and hasn’t experienced how to overcome them, then this likely means that they’re not so experienced. Actually, they will likely be new to the social landscape. Asking how they overcome any hurdles making use of their past or current clients will provide you with a great indication of how they answer adversity.

If a social media manager doesn’t know the solution to the, then move on. Its imperative you discover a person who knows the guidelines and guidelines of every and every social platform and who will not have your business in violation of any Terms of Service. As a heads up, on Facebook you’ve to use a third-party app to host the contest and cannot use the ‘Share’ button, ‘Like’ button or require an opinion to be able to be entered to win.

Asking a social media manager to define what that ‘crisis’ means to them can highlight their level of experience. If their biggest crisis contains miss-typing a URL on a Pinterest pin and not noticing until their client asks why there’s so many messages about broken links, then chances are they are vastly inexperienced. It’s also insightful to ask what steps they took to eliminate the crisis and how the specific situation was handled.

Any reputable social media manager will highlight their client accounts. And be proud to do so. Some profiles will likely be doing a lot better than others according to each campaigns goals and strategies. If they dodge the question or cannot show you anything, then it should rightfully lead you to consider they are hiding something. Social media managers who take pride in doing quality work should want to exhibit you their portfolio. Imagine turning up to a sales pitch without a product sample. Clients would never even think about placing an order unless they could see what they are buying.

A social media manager should be able to describe a plan for how best to allocate your advertising budget and how they would know if it’s successful. Specific metrics and KPIs should be provided with, analysed and reported. The choice of advertising platform may also allow you to gauge their perception of where they believe your business should really be promoted, in what format and from what audiences.

A social media manager doesn’t operate in a vacuum. They will need to be in the loop along with your other marketing activities. You’ll also need to offer any necessary resources and wider marketing information or materials. A social media manager must have clear guidelines for their role, and yours as a client. This will typically be communicated to you prior to establishing a functional relationship.

Any social media manager who values your work opportunity can do initial research before sitting down with you. If they doesn’t know very well what your competitors are doing, it should raise alarm bells. A social media manager should be able to give you insight into just how your competitors are utilizing the major social networks like Facebook, Twitter, LinkedIn and YouTube from the comfort of the offset. This can continually be researched fully later, but will provide you with a notion into their proactiveness and organisation.

The social landscape is definitely changing. Even the most experienced social media managers need to refine their skills, update their strategies and practice new techniques. A social media manager must have experience with building engagement and showing results across multiple platforms and with a number of different tools. There are some platforms considered to be the juggernauts at this time, but remember the occasions of AOL, MySpace and eBay? Would you hire a social media manager who pitched engaging your I.T customers on MySpace? I doubt it. The purpose is that the social landscape is dynamic and a social media manager should really be constantly evaluating new platforms and making recommendations to you on whether they are suitable for you yourself to explore.

Social engagement doesn’t end when you publish your Facebook page. Actually, creating profiles is the ‘easiest’ area of the process. The execution of town management strategies that follows may be the more challenging (and more expensive) element. It is important to know how your social media manager approaches community management and what strategies and tactics they’ll use to interact with your audiences. If you don’t know this, you then will have no idea how they’ll manage your brand online. You should have guidance and offer feedback into how your business lies and really wants to be perceived online.

Social media managers should practice what they preach. You can ask to see their blog doing his thing and see if they are posting regularly. Being a social media manager is about a lot more than updating Facebook and Twitter. Content should really be balanced, otherwise your social streams will either be giant advertisements or lists of interesting articles which they came across. A good social media manager will have the ability to write effectively, allowing you to have a continuing stream of interesting and engaging articles. They may also be SEO savvy and content will undoubtedly be optimised to truly have the right keywords in the best place, ultimately linking back again to your business. You can ask to see what articles they have already written so you can determine if their design of writing would fit your business.


Social marketing is definitely evolving and effectively marketing on social platforms could be a bit like trying going to a moving target. Google+, as an example, had develop into a commonly used tool for 40% of marketers within only a year of launch. That’s a huge gain in this small space of time. This is so just how social marketing works. New blogs and social sites come and go within the blink of an eye. A good social media manager should stay on top of these changes, meaning lots of reading. They need to be able to list multiple reputable social sites and explain why it is they follow them.

Social media managers that know their trade will have the ability to explain about Edgerank to you. Edgerank is simply what runs Facebook posts. Without knowledge of this, they’ll have little insights into how to properly optimise Facebook campaigns. Edgerank determines who sees what, when they view it and how often it’s seen. In addition it provides a great picture into their technical knowledge and knowledge of social marketing.

A great answer you need to try to find could be something along the lines of ‘monitoring’ and/or ‘listening’ to your audiences within your social domains. It’s quite an ambiguous question, but the answers will give you insight into their general considering managing your social campaigns. The important thing word many fail to include is social. If answers are not somewhat aimed at a social dynamic, then they have missed the purpose completely.