The daily newspaper has been a source of information within our most of our lives for all years. However with the rise of the internet as a resource for news and information, this established institution appeared to be headed for extinction a few years ago. But, recently there has been resurgence in ad revenues that the UK’s top advertisers are directing towards display advertising. Consequently, newspapers are seeing resurgence as a feasible marketing tool for all segments of the retail market. This reinvention of a market already considered to be mature has surprised many forecasters who did not anticipate the growth potential.
NMA tracks growth trend
Based on the Newspaper Marketing Agency (NMA) in June 2010, 16.4 percent of the very best 100 advertisers display ad expenses were directed towards newspaper display advertising. pool result This can be a sizable increase from 13.1 percent in 2003. The recent gains are partly due to the realization by many advertisers that newspapers still have a big audience. In accordance with NMA, 83% of adults in the UK read a newspaper on a regular basis this equals over 30 million readers a week.
Newspapers make unexpected gains with non-traditional advertisers
Mature markets are regions of the economy by which no significant growth can be likely in its future. Newspapers are normally considered to be always a mature market simply because recently the trend in new ad spending has been intended for newer media outlets, specifically the internet. But recently newspapers have now been in a position to court traditional advertisers to invest some of these display ad expenses in print display ads. Retail advertisers make up the largest share of the display advertising category. Among the largest retailers in the very best 100 of advertiser investors are some non-traditional display ad advertisers companies. Including Anheuser Busch, Cadbury, McDonalds, Unilever, Nestlé, Procter & Gamble and Mars UK. The most recent trend has been for these retailers to make use of print advertising to do more than publish price ads but to truly advertise the brand.
Experts revise predictions
This surge in newspaper revenues has caused many forecasters to revise their recovery predictions for UK newspapers; apparently a lower price for advertising has increased the demand considerably. Other factors which can make newspaper display advertising a stylish marketing tool for advertisers include: