The term “click here” is just a generic term that appears all on the internet – should you choose a Google search for it yields 1.7 billion results (yes billion!), even although you do an exact search it still yields 972 million results. I am certain that you’d agree these are astronomical results and I bet you’re now wondering which site ranks number 1 because of this term? – if you fail to be bothered to check then I allow you to know at this time – it is the adobe acrobat download page – I bet you did not genuinely believe that is the one.

So why, other than passing interest, would anyone be interested in this fact? The answer to the question is anyone who’s enthusiastic about search engine optimization (SEO) – if I let you know that the very best ranking page for “click here” does not contain the definition of “click here”, it generally does not come in the pages meta tags nor do either of the language even appear individually on the page then it could alter some of your considering SEO.

So all things considered that is has been written about on page optimization (keyword density, usage of meta tags, usage of tags to highlight key phrases etc) we find a clear exemplory case of a top ranking site that’s NO on page optimization at all, it completely disregards all the accepted wisdom about on page optimization and still ranks top out of 1 billion results.

So how has this been achieved ?.The answer is simple – backlinks. You can find literally countless tens of thousands of sites that link to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as how many backlinks is the grade of the links – several backlinks originate from authority sites (.edu,.gov etc).

What is specially interesting is that this level of links has probably been built organically – i.e. by people attempting to link to your website rather than been requested or encouraged to do so. And why have they done this? – Because your website has something unique, useful or interesting to offer. This principle is a great one to remember when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that individuals will WANT to link to?

This exemplory case of a higher ranking site generally seems to opposed to all perceived wisdom on site ranking i.e. it appears to claim that on page optimization has no influence on ranking what so ever. Whilst this does appear to be true in this case what we are probably seeing may be the sheer scale of top quality links to your website far outweighing any possible on page optimization to the stage where it is irrelevant. However this might not likely hold true for the great majority of sites who do not need these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore really has to be taken care of.